This team analyses data from a range of sources and turns it into actionable insights for the wider business. By doing this, they help us understand the most important aspect of our business: our customers.
This team of experts plays an incredibly influential role. They leave no stone unturned when it comes to listening to our customers, understanding what they want, and turning this information into key insights. And these insights shape every aspect of our marketing strategy. From promotions to advertising, they’re involved in the planning, execution and evaluation of all our big campaigns. It’s work that has a real impact on our bottom line.
Guardians of the Argos brand, this team is responsible for our above-the-line communications. Delivering messages to our customers that are simple, clear and compelling, they’re not just our brand guardians – they’re shaping the face of high street and online retail.
A truly multi-channel team, they also have responsibility for our own brand products and publications (including the Argos catalogue). Digital is a big focus. They’re closely aligned with our digital teams – and that partnership is only set to strengthen.
New ideas are the lifeblood of this team. They’re constantly generating innovations to drive our media strategy, product promotions and all forms of in-store marketing (including signage and point of sale). Working across a range of channels, they play a big part in shaping the customer experience as well as our sales. In today’s competitive environment, we look to them to build customer engagement with (and brand loyalty to) Argos.
Good is not good enough. We’re always looking to improve the customer experience – whether it’s in-store, online or, increasingly, both. That’s why this team is so important.
Putting themselves in the customer’s shoes, they analyse their journey from beginning to end, looking for any aspect that can be changed for the better. Put simply, they ensure we deliver a superior experience across every channel.
Some companies use agencies for their photography and videos. We have our own. It’s called Bradwell Media, and its studio is one of the busiest in the UK, catering not just for our own video and photography needs, but also for a range of other major brands.
It’s a fast-moving environment that will see you using state-of-the-art equipment and bringing your creativity to a wide range of shoots. Collaborating with a vibrant team of photographers, videographers, stylists and set builders, you’ll ensure we deliver images and videos that stand out from the crowd.