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Marketing Analytics Manager

In a nutshell

You’ll deliver the end-to-end processes & controls of product campaign selections for promotional and operational communications.

You’ll be responsible for full campaign analytics at both micro and macro levels and will report outcomes and learnings into the appropriate governed and business functions.

For campaign selections, this covers everything from upfront analysis of customer behaviour and engagement to better inform campaign strategy, physical campaign selections and deployment and through to associated resulting and performance measurement wrap ups.

Analytics should be provided to the business at the appropriate channel, with full appreciation of statistical confidence in the outcome. Results should be interpreted to the business.

You’ll have interdependencies with customer insight and other data-facing roles within Sainsbury’s Bank and Argos Financial Services (SBAFS).

What success looks like?

Our campaign deployment environment will operate accurately & efficiently, while a full QA & risk control process will be in place for analytical reporting. Overall, you will contribute to driving SBAFS revenue.

What you’ll be doing

Ownership of the end-to-end campaign data selection and delivery process, ensuring wherever possible, campaign fulfilment is achieved through direct/indirect reports.
Expert application and interpretation of GDPR and other industry legislation and best practice, ensuring such are appropriately and accurately applied across all SBAFS activity.
Oversee all campaign activity, therefore be wholly responsible for the supporting documentation, process maps and QA, both in respect to how such are formally designed and that the team evidence against such whilst running our BAU customer comms.
Making proactive recommendations and driving the strategic direction for all SBAFS campaign activity, both promotional and operational, devising an approach to data selections logic which ensures maximum accuracy, efficiency and instils best practice into all SBAFS campaigns.
Engrain your team into the SBAFS Marketing Team in order that both areas form part of a singular discussion and decision-making entity.
Ownership of campaign reporting for all SBAFS promotional and operational activity, producing such with a keen eye on current commercial objectives whilst ensuring agreed timescales are met and maintained.
Provide expert input to internal and external third-party processes, which support SBAFS’ ability to report on performance in both a timely and accurate manner.
Oversee your team outputs as part of the reactive and proactive monitoring of product, system and customer controls.
Developing, mentoring and day-to-day management of 3 direct reports and 2 indirect reports within the campaign function, ensuring knowledge and skills are shared together with all members of the team working towards the same processes, controls, behaviours and standards of accuracy.
Maintaining close working relationships with internal stakeholders, such as the SBAFS Commercial and Marketing teams, ensuring those are efficient and geared towards the effective delivery of shared objectives across the short, medium and long term.
Identifying and building mutually beneficial relationships in the wider SBAFS, Sainsbury’s Argos and Sainsbury’s Bank businesses, encouraging your team to do the same, always being mindful of the value such can generate.
Hold a detailed understanding of the SBAFS and Experian commercial agreement, using this knowledge to review the extent and justification for proposed developments to the SBAFS FUSION data warehouse and CCMP campaign environments.
Confidently challenge third-party suppliers on developments, driving the right outcomes for the business with SBAFS’ ultimate commercial objectives always being front of mind.
Be acutely aware of how both the SBAFS FUSION data warehouse and CCMP campaign environments are performing, understanding limitations and areas for improvement. Appreciating the “nice to have’s” vs other developments that would deliver material improvements in efficiency and performance.

What you need to know and show

Substantial experience in a data-driven Financial Services marketing analysis / campaign selections role.
Detailed knowledge of direct mail, email, app and web page deployment processes
Proven track record of planning and executing CRM strategies into strong-performing multi-channel comms programs.
Prior experience of customer remediation exercises, both the physical comms and redress calculation processes.
Expert knowledge of data manipulation techniques using SAS and SQL
Detailed knowledge of big data usage and micro segmentation
Detailed understanding of the additional external data and processing opportunities available via third-parties such as Experian, together with an appreciation of cost metrics.
The ability to evaluate different data processing opportunities, providing commercially viable recommendations whilst considering key business goals and objectives.
A strong understanding of customer lifecycle and how to influence customer behaviour.
Team management experience, in a team with varying levels of experience themselves, able to coach & develop that team.
Used to working within a high-pressure role and demonstrate resilience, instilling the same behaviours into own team.
Experience of working in a multi-site organisation.
Knowledge and application of a risk management framework.

Our benefits

In addition to the all- important competitive salary, pension & bonus offering, we totally get that life outside work is important to us all. So, we want to shout out some of our other great benefits…

We offer flexible working to help you achieve a good work/life balance
Opportunity to buy extra holidays is on the table
Discounts on your weekly shop, buying a laptop or sofa? We’ve got it covered through your Sainsbury's, Argos and Habitat store discount card
Cycle to work scheme and great coffee and cake!

A little about us & our culture

As digital technology drives the financial services landscape we want to be at the cutting edge of this technology, offering award winning innovative digital products to our customers.

Technology is where we see our growth therefore we need innovators to join us and drive the next phase of our evolution.

We’re a friendly bunch who collectively share a passion to make our customers’ financial lives easier. As part of the wider Sainsbury’s Argos Group, being one of the UK’s most trusted brands, it brings our colleagues a wealth of opportunities to fulfil their potential.

Here, you can be part of something bigger and help to create a new approach that puts the customer at the heart of everything we do.

As this role involves working within a regulated environment any offer will be subject to satisfactory background checks including criminal record check, credit check, fraud check and employment references.

We know that candidates may be put off applying for a job unless they can tick every box. While we can’t always accommodate every flexible working request, we do support part-time and job share roles so are happy to be asked how we can work around your availability. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not apply and see how it goes?

Here we’re a proud equal opportunities employer that values diversity at every level of our business. Inclusion and Diversity are fundamental to our culture and values, fostering an innovative, collaborative and fast paced work environment that means we can build a better future for our colleagues and our customers. Everyone is welcome. Want to find out more? Then visit our Diversity & Inclusion page on our Careers site – www.argos.careers/diversityandinclusion


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