Sainsbury’s Argos is one of the biggest retailers in the UK and we’re investing significantly in our insights and analytics capabilities in order to bring customers to the heart of our decision making. We care about customers and want to delight them and exceed their expectations. Consequently our business decisions are driven by data and insight so that we can work hard to understand, empathise and engage with our customers to build real connections with them at every opportunity.
We are building a world class Insights team with a broad and diverse set of technical expertise, from coding to qualitative research, but all united with the same core set of skills: curiosity, an analytical mindset, drive, tenacity, and a desire to influence commercial decisions from the perspective of customers. We value that everyone brings something unique and individual to the team. You will be joining a supportive, growing, and committed team and will also benefit from access to the broader data and analytics community at Sainsbury’s Group.
In a nutshell
This role will head up a small team of analysts supporting Dynamic Trading Cells, our new structure for commercial activities which brings together buying, merchandising and digital trading. The role will focus on those areas of trading, that through improved use of data, drive the largest benefits for our customers and ultimately our bottom line. This is a great opportunity to shape how our new trading cells; buying, merchandising and digital trading, utilise customer analytics to make more informed data driven decisions.
The primary accountability will be to lead the team’s strategy to ensure our trading cells use insight to inform decision-making and measure success at both a strategic and day-to-day level. This will be achieved in part through empowering the teams to self-serve and answer their own questions with data where possible, and in part through performing and coordinating deep-dive analyses and communicating compelling stories based on the outcomes. This is a leadership role operating within a new set-up, and the individual will need to be comfortable with ambiguity and with driving change. There will be plenty of opportunity for the right candidate to have a significant impact on the way our trading teams use analytics and the decisions they make.
The role reports into the Senior Reporting and Analytics manager and has a team of 2 direct reports as well as support from the wider insight function at Sainsbury’s Argos.
How I will succeed
•Prioritise activities to drive maximum customer and commercial benefit
•Understand trading cell members capabilities and behaviours relating to Analytics, identify key gaps and put in place plans to address these
•Set up effective processes to manage analytics requirements
•Engage with and educate key stakeholders to ensure they are asking the right questions
•Work with broader analytics teams to ensure effective collaboration, support, prioritisation and sharing of resource and capabilities
•Design effective analytical approaches to answer key business questions, and coach direct reports to do so autonomously
•Conduct quality analysis and coach reports to also do so
•Excellent communication of insight through storytelling and clear actionable recommendations – and coaching of reports to also do so autonomously
•Sharing of higher level insights at senior leadership level, up to Director level, at relevant steering groups / leadership forums
What I need to know
•Commercial acumen, with a good understanding of key commercial levers and decisions on a day-to-day and longer-term basis
•Analytical and problem-solving mindset, with the ability to break down problems to identify which "killer" questions would lead to the valuable actionable insights
•Analytics experience within a commercial retail set-up would be a distinct advantage, with a good understanding of how data and insight can drive competitive advantage in best in class retail trading teams
•Broad range of technical skills desirable but not essential, including SQL, digital analytics tools (e.g. Adobe Analytics), and familiarity with tools such as Business Objects, advanced Excel
•Strong coaching and developmental mindset, with a desire to engage and upskill others in analytical thinking as well as technical skills
•Clarity of communication and story-telling skills, able to translate data and analysis into meaningful insights and recommendations for action
•Strong stakeholder management skills, with ability to influence and engage at both a senior and junior level
•Experience in line management preferred
What I need to show
•Strong desire to make an impact at operational level, with an understanding of the challenges faced by trading cell partners and a can-do attitude to solving them
•Leadership and vision, being able to clearly paint a picture to the team and broader stakeholders for “what good looks like” for analytics within trading
•Strong influencing skills
•Comfortable with ambiguity and change, switching between priorities and quickly identifying gaps and looking to drive the right behaviours to fill them.
Resources available to me
•A team of two direct reports
•Support from the overall Sainsbury’s Argos Customer and Market Insight team
•Support from the wider business and analytical teas as required
What decisions I can make
You are accountable for prioritising your work and the team’s tasks, ensuring that the team focus on those with the most business value. Ensuring that the methodologies and data used, will provide accurate answers to questions that can be trusted. Knowing when enough analysis is sufficient, when limited further value can be obtained.