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Customer Insight Analyst

In a nutshell

The Customer Insight Analyst will work on a variety of challenges across the business, using customer data to drive new and actionable insight. The projects you will work on will be large and varied but at their heart will be a desire to understand how our customers behave. With an ability to deliver impactful insights, you will use this understanding to support the business in making better data driven decisions.

You will be part of the Customer and Market Insight team, the central source of customer insight for Sainsbury’s Argos, working with large volumes of customer and transactional data. By analysing these data sets, you will identify opportunities to grow our business, informing decision-making and measure success at an operational and strategic level.

The role will engage with all areas of the business to ensure that the insights meet their needs and support the users understanding of customer behaviour in relation to their business area.

What I need to do

This role will be responsible for performing customer based analysis and insight and sharing that with the CMI team and wider business. You will understand the context and background to a business question, determine suitable methodologies and, primarily using our single customer view (SCV) database, answer that question. You will present their findings in a way that engages stakeholders and, where possible, has clearly defined actions available.

Specifically, this Analyst Role will:

•Understand the transactional and customer data within our SCV and translate this into clear and concise insight

•Work on multiple high impact issues, identifying how we can use customer data to innovatively answer business questions. This may be as a one-off piece of ad-hoc analysis or prototyping a report or self-serve tool in partnership with the business users.

- Present customer data insight, telling a compelling story, across the business at all levels of seniority and expertise.

•Manage one other analyst, prioritise their workload and develop their skill set

•Be a custodian of our data, working with the Data Management teams to ensure it is coherent and our reporting and analytics accurate. Feed requirements into the Data management team for new data features and attributes.

•Play an active position within both Sainsbury’s Argos and Sainsbury’s Group analytical community, contributing significantly to the community.

How I will succeed

You are a very strong analyst, adept at understanding the problems at the heart of a stakeholders questions and able to determine and execute the most appropriate analytical methodologies to answer it.

You will communicate your findings clearly to non-technical audiences and be constantly seeking innovative ways to use customer data to support data driven decisions across the business

What I need to know

This role is at the core of our analytical teams and therefore has to:

•Be a strong analyst, you will have considerable experience in high paced business environments, such as retail, in turning often vague business questions into analysis that will answer the underlying issues behind the original question.

•Have experience of analysing complex data, ideally including experience of customer and digital (browsing) data.

•Be strong technically, with the ability to write SQL queries across large data sets, expert in Excel (ideally inc. VBA) and experience with Power BI. Knowledge of web analytics platforms, such as Adobe Analytics an advantage.

What I need to show

•Be an agile and innovative thinker, you should be both astute and creative with a logical and methodical approach to problem solving. You’ll be passionate about not just data but finding the what, why and how.

•Be an excellent communicator, credible and articulate, with excellent presentation and interpersonal skills. You will be comfortable pulling the interesting story from complex datasets and presenting your findings in an engaging manner.

•Ability to prototype and iterate reporting to meet user’s requirement in appropriate platform an advantage

•Be able to explain your findings to Senior levels within the organisation (up to Head of Department) and have good stakeholder management capability.

Resources available to me

•Support from your team of fellow analysts and data management team

•Support from the overall Sainsbury’s Argos CMI team

•Support from the wider business and analytical teams as required. •

What decisions I can make

You are accountable for prioritising your work. Ensuring that the methodologies and data used provide accurate answers to questions that can be trusted. Knowing when enough analysis is sufficient, when limited further value can be obtained.


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