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Digital Analyst

About Habitat

Since 1964, Habitat has been challenging the way people style and shop for their homes.

We’re an iconic homeware and furniture retailer that’s going through exciting times. Our priority is a growing on line business that currently accounts for over 60% of the P&L plus two long-standing London flagship stores, a Leeds showroom and a network of smaller customer touch-points throughout the UK including Sainsbury’s and Argos.

For over 50 years Habitat has created good design that’s useful, distinctive and just a little witty. We recognise that today there are more brands than ever selling furniture, but we’re strong in our conviction that we’re true originals, because almost every piece in our collection is designed by us.

Responsibilities:

Undertake analysis using Google Analytics, Sessioncam and the outputs of Optimizely testing and scope and lead additional customer research where needed

Own the analytics dashboard providing a regular overview of customer behaviour, and delivering monthly performance reports with actionable insights with the aim of improving efficiency, increasing customer engagement, conversion and sales Provide ad hoc analysis and insights to teams across the business where needed

Work based on briefs set by the Product Owner – Digital to map and wireframe a market leading user experience

Communicate journey maps and wireframes across the business to stakeholders

You will need:

Hands on experience with Google Analytics to drive insights and conversion
Be the champion of innovative, actionable and insightful analysis
Be an evangelist for performance measurement with a focus on optimization
Experience communicating complex issues to a range of stakeholders
Experience with optimisation and user experience testing methods
The ability to design and interpret A/B and multivariate optimization tests
Meticulous attention to detail with an overall passion for continual improvement
(Ideally) experience implementing tagging and tracking

Personal Attributes:

Able to use all major UX analytics tools
Highly analytical

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