In a nutshell
This role is accountable for supporting the Marketing Campaign & Category manager in delivering against two key areas of responsibility;
To support the development and smooth running of marketing campaigns and promotional plans and activity. Leading the team in delivering against a number of milestones/KPI's.
To support a specified trading area, by working closely with their teams and commercial planning to deliver against identified category priorities (including Own Brand)
What I need to do
Support the Marketing Campaign & Category Planning Manager to develop robust marketing campaigns & promotional plans.
Lead the team in delivering a series of processes, timelines / critical paths and milestones that make the Customer Planning process and Activation Management run smoothly. This will include the annual customer planning process, all the way through to the process, timelines and critical paths associated with planning, delivering and reviewing a campaign and individual activity on the plan.
Lead the collation of information that supports the creation and implementation of the plans by gathering the required insights
Lead the team in preparing packs for meetings and presentations.
Lead selections with Trading and Commercial Planning to ensure that product selections meet the brief and challenge proposals when they do not.
Lead the nomination process to agree the prioritisation of activity and the relevant levels of support. Then supervise the creation of the master BAU planning document that all implementation teams will use to deliver activity to ensure that it is consistent and legal.
Supervise the set-up of relevant promotions on our systems and that product selections are correctly entered into the OW system
Supervise the set up gift voucher and PV promotions and management of ‘events’ where relevant
Support adjustments to the plan where necessary to take into account changes in market conditions and new opportunities
Know what is happening, when and what needs to happen in which order, for the Customer Plan to be delivered.
Lead the creation of the pack that is presented in the weekly Ops meeting which brings together all implementation teams and ensures that all activity meets the brief and is running to plan, but also incorporates any reactive up-weight activity.
Support the Planning Manager, to establish and maintain the day-to-day operations of campaigns and the operational set up of customer facing events. Work with other areas of the business to ensure that the customer offer has the capability and operational processes to support it, improving the customer experience and enhancing colleague understanding and engagement.
Support the team with analysis and measurement of activity including weekly reporting on plan/campaign performance
Work with CMI to support the PIR process for all Customer Plan activities across the business and how they feed into the broad-level building of the rolling Annual Customer Plan.
How I will succeed
Support the Campaign and Category manger to help deliver best in class governance across all the forums and continue to review effectiveness and embed new ways of working as required
Work cross functionally with Marketing, Trading and Commercial and colleagues in other key departments to deliver the best possible customer plan, integrated across the Group and with the customer at its heart but that also delivers our commercial objectives
Understand our marketing, commercial and channel strategies, and be confident reviewing requests for marketing support in light of these strategies
Ensure that all nominations meet the brief and challenge where necessary to ensure that we deliver against our commercial and customer targets
Deliver brilliant training and regular engagement to ensure everyone in Marketing and our key stake holders understand and adhere to our end to end Gate Process and other governance processes
Develop fantastic relationships with all key stakeholders
Everyone in relevant teams across the business is aware of and engaged in the timelines and processes that will enable the customer plan to be delivered smoothly and meet customer and commercial targets.
The Customer Plan skeleton contains all the appropriate building blocks of dates, cycles, insights etc. to enable the best plan to be built.
Processes and timelines take into account all key planning timelines across the business and ensure all teams can be included.
The rolling view of the Customer Plan is maintained and up to date at all times and is reflective of all marketing activity.
What I need to know
How the relevant teams across the business operate and can contribute to the success of the plan and campaigns and who are the day to day decision makers
How best to engage and influence (cross-functionally and at all levels)
How our plans and campaigns can pull the commercial levers of our business
How to manage budgets
How customers behave and respond to events, propositions and communications
How the market and competitors perform (and have performed) in the relevant areas
How to track performance against KPIs, and respond accordingly to any risks / opportunities
How to prioritise effectively
What I need to show
The ability to be able to flex between longer-term planning and delivery in the here and now
Managing and prioritising workload on an ongoing basis and having the flexibility to respond to business needs
Full understanding of Trading, Commercial planning, Digital, Stores and the rest of Marketing and the various internal dependencies
An interest in and an understanding of the total business and not just the marketing function
I am an integral member of the Marketing team who demonstrates passion for customers and what we do
Enthusiasm for planning and execution and attention to detail, taking pride in the work we do
A good communicator who builds relationships to make things happen
Successfully organise my own time to enable delivery of objectives
Passion, energy and drive for the business and for getting it right for our customers and colleagues
Ability to gather and collate information and to make recommendations
Honest and open attitude and willingness to explore new ideas
Collaborative working style
Strong influencing skills up to SM level and across different functions
Experience of working in a cross-functional environment
Technical skills & abilities:
Detailed understanding of TSI guidelines and our House rules
Excellent Excel and Powerpoint skills in order to develop and maintain the plan
Attention to detail and the ability to manage complexity
Ability to use various sets of data and interpret the results to achieve a good balance of customer and commercial outcomes
Strong ability to synthesise insight and analysis into actionable recommendations
Resources available to me
Agreed budget for each campaign
Support from other members of the planning team and key stake holders
What decisions I can make
Recommend what goes on the plan and why and when it should be updated
Recommend which activities should be considered for marketing support
Sign off activity that is within the agreed budget
Accountability for the setting up of promotions and input into the plan
Reject proposals if they do not meet the objectives in the briefs