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Assistant Marketing Planner

In this role, you will be accountable for supporting the marketing campaign & category manager and planning executive in running the annual, rolling customer planning process and supporting campaigns across the business.

What I need to do

Support the Marketing Campaign & Category Planning Manager to develop robust marketing campaigns & promotional plans.
Support the team in delivering a series of processes, timelines / critical paths and milestones that make the Customer Planning process and Activation Management run smoothly. This will include the annual customer planning process, all the way through to the process, timelines and critical paths associated with planning, delivering and reviewing a campaign and individual activity on the plan.
Collate information that supports the creation and implementation of the plans by gathering the required insights
Support the team in preparing packs for meetings and presentations.
Attend selections with Trading and Commercial Planning to ensure that product selection meets the brief and that selection packs are complete.
Support the nomination process to agree the prioritisation of activity and the relevant levels of support. Then create the master BAU planning document that all implementation teams will use to deliver activity to ensure that it is consistent and legal.
Set up relevant promotions on our systems and check that product selections are correctly entered into the OW system
Set up gift voucher and PV promotions and management of ‘events’ where relevant
Support adjustments to the plan where necessary to take into account changes in market conditions and new opportunities
Know what is happening, when and what needs to happen in which order, for the Customer Plan to be delivered.
Support the creation of the pack that is presented in the weekly Ops meeting which brings together all implementation teams and ensures that all activity meets the brief and is running to plan, but also incorporates any reactive up-weight activity.
Support the Planning Manager, to establish and maintain the day-to-day operations of campaigns and the operational set up of customer facing events. Work with other areas of the business to ensure that the customer offer has the capability and operational processes to support it, improving the customer experience and enhancing colleague understanding and engagement.
Support the team with analysis and measurement of activity including weekly reporting on plan/campaign performance
Work with CMI to support the PIR process for all Customer Plan activities across the business and how they feed into the broad-level building of the rolling Annual Customer Plan.

How I will succeed

Support the Campaign and Category manger to help deliver best in class governance across all the forums and continue to review effectiveness and embed new ways of working as required
Work cross functionally with Marketing, Trading and Commercial and colleagues in other key departments to deliver the best possible customer plan, integrated across the Group and with the customer at its heart but that also delivers our commercial objectives
Understand our marketing, commercial and channel strategies, and be confident reviewing requests for marketing support in light of these strategies
Deliver brilliant training and regular engagement to ensure everyone in Marketing and our key stake holders understand and adhere to our end to end Gate Process and other governance processes
Develop fantastic relationships with all key stakeholders
Everyone in relevant teams across the business is aware of and engaged in the timelines and processes that will enable the customer plan to be delivered smoothly and meet customer and commercial targets.
The Customer Plan skeleton contains all the appropriate building blocks of dates, cycles, insights etc. to enable the best plan to be built.
Processes and timelines take into account all key planning timelines across the business and ensure all teams can be included.
The rolling view of the Customer Plan is maintained and up to date at all times and is reflective of all marketing activity.

What I need to know

Good understanding of the customer and retail landscape
Good project management and organisational skills with the ability to successfully multi task
Strong attention to detail
Self-motivated and good problem solver that can work well under pressure
Strong communication and listening skills

What I need to show

I am an integral member of the Marketing team who demonstrates passion for customers and what we do
Enthusiasm for execution and attention to detail, taking pride in the work we do
A good communicator who builds relationships to make things happen
Successfully organise my own time to enable delivery of objectives
Passion, energy and drive for the business and for getting it right for our customers and colleagues
Ability to gather and collate information and to make recommendations
Honest and open attitude and willingness to explore new ideas
Collaborative working style

Resources available to me

Marketing Planning Team
Campaign and Category Manager

Resources available to me

Marketing Planning Team
Campaign and Category Manager


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