In a nutshell
This is a key role within the growing Insights function at Sainsbury’s Argos with primary responsibility for the timely and accurate reporting of market and competitor intelligence to support improved decision making across the business.
What you need to do
This role will be the central point of knowledge and insight for all questions relating to the markets in which Sainsbury’s Argos trades and the competitors within them. It will provide perspective on the broad economic climate in the UK, the size and growth of all category markets, and be the consolidator of sources of information about competitors.
Specifically, the Market & Competitor Insight Manager role will:
Develop and deliver full suite of market reports that track Sainsbury’s Argos’ position in all of the markets in which it trades:
Weekly and monthly monitor of overall performance against British Retail Consortium data
Weekly and monthly provision of “tracked” and panel market data to the business
Regular consolidated reporting of all sources to give overall perspective on how markets are developing and our relative performance to them
Track and understand broad economic indicators and market trends and understand their impact on the markets in which we operate and our performance
Build market data analytics / reporting infrastructure that allows for regular bridging of disparate sources of data - specifically that allows for an ongoing understanding of the relationship between our performance against tracked markets and our performance against the broader BRC measure
Establish and maintain comprehensive competitor monitoring program to understand key competitor activity: trading performance, promotional activity, strategy etc.
Provide a forecast view for the markets in which Sainsbury’s Argos operates
Manage relationship with third party market data providers (BRC, GfK, NPD, Globaldata, Kantar) to ensure accuracy of data provided to them as well as ensuring Argos is appropriately supported in understanding its market position
Additionally, regularly review data source developments to ensure we always have the best available market read
Line manage 2 x Market Insight Analysts
What you need to know
You will be:
Highly numerate, analytical, and able to extrapolate and interpret answers from disparate (and sometimes incomplete) data sets
Highly data literate, used to building, maintaining, and interrogating databases - experience of setting up and managing high volumes of automated reporting also an advantage
Commercially minded - able to translate market information into actionable insight for Trading and Marketing teams
Credible and able to communicate with authority, both face to face and in written communication. Able to deliver market insight credibly to very senior audiences, including quarterly updates to Investor Relations to support their communication to the City
A strong line manager able to develop and lead analysts as well as role model our leadership behaviours within the wider team
Experienced in managing third party agency relationships to deliver excellent account support for Argos
There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications or similar proof points required. However, relevant and demonstrable experience is of course essential, so it is likely that successful candidates will have already done roles involving data management and manipulation, regular operational reporting, as well as building relationships with a broad base of stakeholders, up to and including CEO.
What you need to show
Collaborative working with internal and agency teams
Strong stakeholder management and influencing skills
Clarity of thought, strategic thinking & a methodical approach to problem solving
An analytical mindset, challenging us to look at the business & market in new ways
Curiosity about the UK market for non-food retail
Agency management: performance, risk, relationship
What decisions I can make
You are accountable for bringing market insights into the business and will have access to a suite of tools and agencies to tailor the appropriate solutions to meet this end. You will have scope to build reporting capability and recommend alternative data providers. You’ll need to proactively manage your own time & priorities and you’ll be accountable for judging the right level of bespoke vs. self-service support to provide to stakeholders.
Resources available to me
Two direct reports (Market Insight Analysts), a range of agency partner resource, and the broader support of the Insights team
Market data budget to cover sources for Sainsbury’s Argos (c.£500k)