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Marketing Planning Executive - Customer & Annual Planning

?In a nutshell

As a Marketing planning Executive you will be responsible for two key areas;

The delivery and governance of the corporate Customer Plan across Sainsbury’s Argos. Facilitating flawless execution of the Marketing Gate Process. Building, maintaining and executing our customer plan so that we are delivering the right messages to the right customers through the right channels and at the right time, delivering on our marketing and channel strategies.
Supporting the management and reconciliation of the annual Marketing budget of circa £150m.

What I need to do

Own the maintenance and cascade of the Customer Plan

Responsible for capturing and maintaining the ‘Key Information’ content of the marketing plan (e.g. key calendar dates, school holidays, customer missions & mindset, promo cycles etc, keeping this up-to-date and cascading to key stakeholders as appropriate
Protect this key strategic asset by owning the associated NDA process

Facilitate seamless governance across our Marketing Gate Process

Own the Milestones Tracker and engage Marketing colleagues to ensure delivery of marketing activity in line with our Gate Process
Protect and optimise the customer plan by reviewing requests for marketing support against our marketing and channel strategies and in the context of available budget and resource
Co-ordinator for key forums, making them efficient and effective by providing quality control for the inputs and clear communication of decisions and actions in follow up
Deliver Gate Process training to Marketing colleagues and relevant partners

Represent Marketing through key forums

Represent Marketing in key forums, presenting Marketing initiatives and providing Marketing sign off of activities from across the business
Use judgement to flag areas where we need to be involved, from range reviews through to colleague initiatives, and flow these into the Marketing Gate Process
Raise awareness of the key forums in Marketing and be the ‘go-to’ colleague to manage our initiatives through this process

Facilitate a Group-wide and cross-functional customer planning and governance process

Support the Customer Planning team in reviewing and evolving the integration of customer planning and trade category planning, documenting revised processes and owning these once agreed
Support the broader Marketing Planning team in scoping, designing, rolling out and maintaining a Group-wide customer planning and governance process, focusing on alignment between Sainsbury’s, Sainsbury’s Argos and Sainsbury’s Bank without losing sight of the importance of a seamless customer journey
Work closely with Finance to ensure that the Customer Plan is delivered to budget and delivers against commercial objectives.

How I will succeed

Support the Marketing Planning Team to deliver best in class governance across all the forums and continue to review effectiveness and embed new ways of working as required
Work cross functionally with Marketing, Trading and Commercial and colleagues in other key departments to deliver the best possible customer plan, integrated across the Group and with the customer at its heart but that also delivers our commercial objectives
Understand our marketing, commercial and channel strategies, and be confident reviewing requests for marketing support in light of these strategies
Deliver brilliant training and regular engagement to ensure everyone in Marketing and our key stake holders understand and adhere to our end to end Gate Process and other governance processes
Develop fantastic relationships with all key stakeholders
Everyone in relevant teams across the business is aware of and engaged in the timelines and processes that will enable the customer plan to be delivered smoothly and meet customer and commercial targets.
The Customer Plan skeleton contains all the appropriate building blocks of dates, cycles, insights etc. to enable the best plan to be built.
Processes and timelines take into account all key planning timelines across the business and ensure all teams can be included.
The rolling view of the Customer Plan is maintained and up to date at all times and is reflective of all marketing activity.
The marketing budget is well managed

What I need to know

The fundamentals of our marketing strategies and objectives
The fundamentals of our corporate, commercial and category strategies and values
How key processes work
How to make things happen across cross-functional, cross-Group projects and work-streams
How our plans and campaigns can pull the commercial levers of our business
How to manage budgets
How customers behave and respond to events, propositions and communications
How to prioritise effectively

What I need to show

Am an integral member of the Marketing team who demonstrates passion for customers and what we do
Excellent attention to detail, taking pride in the work I do and delivering great governance processes
Strong story telling & presentation/articulation skills – bringing others on the journey
Excellent verbal and written communication
Ability to work under own guidance, prioritising workload and helping to make things happen
Excellent organisational skills
Impactful and flexible stakeholder management, engagement and influencing skills, to build relationships and deliver results
Ability to have challenging conversations, saying ‘no’ with clear strategic rationale whilst maintaining strong relationships
Able to identify when processes / ways of working need to be reviewed, and growth mindset in recommending and delivering changes

Resources available to me

Support from the insights team, commercial planning, external agencies and key stake holders
Support from the workflow planning assistant, the gate process and all customer planning processes
Finance support to reconcile the marketing budget

What decisions I can make

Identify business and customer opportunities through commercial, contractual and customer data
Recommend what goes on the plan and why and when it should be updated
Recommend which activities should be considered for marketing support
Sign off activity that is within the agreed budget

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