In a nutshell
This role will be allocated to support the marketing function and will be responsible for providing action orientated insight to inform the overall marketing strategy, customer plan and campaigns. Working with the Insight Manager – Marketing, they will support work on a wide array of initiatives from new proposition development to campaign planning. They will co-ordinate and run the PIR process to independently assess the success of each of the campaigns.
This is a new role within the Sainsbury’s Argos CMI team, working to create, collate and compile complex and varied sources of data and research in order to inform key business decisions from a customer perspective. It is responsible for working with a variety of stakeholders to provide insight and answers whilst ensuring that an understanding of the customer and their behaviour is at the heart of our decision making.
What you need to do
This role will play an important role in the Sainsbury’s Argos CMI team as well as the overall SA business. They will be combining our existing tools and sources of data and research to bring a customer perspective to key business decisions.
Specifically, this Insight Executive role will focus on:
Be the key owner of a set of specific set of business questions or problems and drive the customer-lead analysis into them.
Understanding the wider business and market context behind any of these questions, to ensure that the analysis answers the most pertinent aspects.
Combining customer, digital & financial analytics, quantitative & qualitative research, market & competitor analysis to bring a customer perspective to these questions.
Co-ordinate and manage the Marketing PIR process, maintaining a functionally independent and objective perspective in assessing and evaluating campaign performance
How I will succeed
You will be highly detail focused and analytical at heart, but also be able to communicate a clear, coherent and compelling story to your team and stakeholders. You will be able to see past the noise, to extract the most important insight from multiple disparate pieces of analysis. You will be organised and able to plan and manage your own work effectively.
What you need to know
This role is key in ensuring that the Marketing team remains customer centric and effectively evaluates its campaign performance, so you need to:-
Influence at all levels across the function and more widely in the business
Think strategically, working in a hypothesis-led way to break down complex problems and land the answer with the business
Understand, challenge and analyse data, whilst stepping back to bring clarity to decisions
Understand how to bring together varied sources of first and third party data, working closely with a variety of agencies and internal teams
Specifically, for this role, you need to build a strong network across your area and the wider insight team and help the Insight Manager prioritise regularly & ruthlessly when presented with more “asks” than you can support.
There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications or similar proof points required. However, relevant and demonstrable experience is of course essential, so it is likely that successful candidates will have already done roles involving using multiple complex data sources or research to answer business questions, as well as building relationships with senior stakeholders.
What you need to show
Collaborative working with internal and agency teams
Strong stakeholder management and influencing skills
Clarity of thought, strategic thinking & a methodical approach to problem solving
Ability to communicate complex problems or methodologies simply to audiences with differing experience and understanding.
An analytical mindset, challenging us to look at the business & market in new ways
The drive to establish a new role and new ways of working: must be self-motivated and able to set own agenda
What decisions I can make
You are accountable for bringing a customer perspective to your area and will have access to a suite of tools and sources to tailor the appropriate solutions to the priority projects. You’ll need to proactively manage your own time & priorities and you’ll be accountable for judging the right level of bespoke vs. self-service support to provide to the department / division.
Resources available to me
Support from the Sainsbury’s Argos CMI team who will provide primary, individual sources of insight (e.g. market data, research, customer analytics)
Support from your team of insight Managers and Executives
Support from the wider business and analytical teams as required.