In this role, you’ll be responsible for leading the development of and owning the quality of the output of creative photography and video at Bradwell Media. You will take a lead role in designing new creative content solutions and in defining the best practice technical standards for the team to work to.
You will stay aware of developments in content creation techniques & strategies within the wider marketplace and share this knowledge with the leadership and creative teams and then leading the development of Bradwell Media’s ‘in-house’ capabilities.
What I need to do
Creative Effectiveness & Cost efficiency. Owner of the creative briefing process throughout Bradwell Media. Ensuring that creative solutions are effective in the way they provide customers with the right product experience, drive site performance and achieve performance KPIs (eg conversion rate increase, returns reductions etc…) Responsible for ensuring that creative solutions are cost effective, digitally focused and scalable.
Widening the scope of creative services. Working closely with the Studio Operations Manager to extend the range of creative services that Bradwell Media can offer to Sainsbury’s Group and external clients. Understanding how they can be incorporated into the production workflows, making business cases for their introduction and showcasing the customer (shopper) benefits they will offer.
Support & develop the creative team. As the senior creative figure at Bradwell Media, you will take a ‘hands on approach’ on a daily basis working with creative team members to understand the team capabilities, recognise potential, identify development and training requirements. You will provide feedback across the team and work closely with creative team managers (Photography, Video, Styling, Producing and Set build) to ensure skills sets are aligned to creative requirements. You will act as a coach and mentor for the creative teams.
Creative design You will take the lead on creative story design and Art Direction for some projects across Bradwell Media. From concept through to scamp and finally to Art Direction on the shoot. Working directly with the ‘client’ and then the Bradwell Media Creative teams to produce ideas, pitching these back and then briefing the production teams.
Creative Influence, expertise and reputation. You will work closely with Creative teams across the Sainsbury’s group, building connected and mutually respectful and beneficial relationships. This will allow you to play a part in key creative decisions and build Bradwell Media’s and your own reputation as vital creative influencers within the business.
Quality control. Taking overall responsibility for quality control across Bradwell Media. Working closely with the full creative team to ensure a strong creative product is produced right across the process, and taking responsibility for ensuring all creative briefs are correct, understood and adhered to. Day to Day QC processes will form part of your daily tasks.
New Business. Working with the Business development team to fulfil the new business strategic plan and financial targets. Identify and develop new business opportunities within Argos and externally, to grow client relationships and revenue. Taking the creative lead for external client pitches, and supporting with briefings and tours of Bradwell Media
Wider Bradwell Media team. Effective liaison with the Account Management team & Production team, to ensure alignment with all project requirements. Taking a customer first approach, to ensure clients receive first class customer service and have a positive experience when working with Bradwell Media.
How I will succeed
You will make sure the creative briefing process throughout Bradwell is robust, briefs are interpreted correctly and as a result our Quality Control & Customer Service KPI’s are achieved.
Drive an increase in digital channel conversation rates and reduction in returns rates
You will ensure Bradwell Media is recognised as a key Creative contributor across the group and the BM Creative Manager is part of creative decision forums
Creative Design and Art Direction projects meet the brief and clients expectations.
Roadmap for new production techniques and content types. Investment and training plans to support.
Content produced outside of Bradwell Media and associated spend is declining as this content is now produced by Bradwell Media. Savings can be identified.
What I need to know
Experience in a Creative & Concept Design & or Art Direction role working with GM products, Fashion/ clothing and Jewellery
Expert knowledge regarding Video content and its benefit. Including Shoppable video.
Expert in use of digital design tools – Photoshop, In Design etc
Experience working with large retail brands
Able to set, write and brief brand and content production guidelines and principles
Experience working with large studio environments
Experience working in a creative agency
Experience in a Creative Design or Art Direction role working with food
Photography & Video Production skills
Experience in working with Augmented reality & CGI
Experience in working with 360 immersive content
Experience in working with Virtual reality
What I need to show
We are trusting each other, working and winning as one team: Builds great working relationships with colleagues & clients. Acts as coach and mentor for the BM Creative teams. Takes others on a journey through storytelling and is naturally inclusive.
We are making it simpler: Identifies opportunities to make the way we work simpler.
We are doing the right thing for our customers to grow sales: The customer will be at the heart of every piece of content that is produced. Every brief will have a clear view of why the content being created matters to our customer and our business.
We are making it happen at pace: Encourages others to deliver results by making decisions and trying new approaches. Acts quickly, achieves to tight deadlines, fails fasts and is always looking for opportunity.
We are treating every pound as our own: Has a thorough understanding of the business performance and ensures colleagues understand the business impact of their decisions. Has a clear view of budget for every project, understands the impact of decision on production processes and the associated costs.
We are cheering on our progress: Recognises when colleagues have made great progress and actively acknowledges this.
Resources available to me
Access to Large team of Photographers, Producers, Videographers, Stylists and Set Builders
Size of budget dependant of project
Overall Bradwell Media budget c.4m
What decisions I can make
Which content types and budget is correct for creative projects and the impact on cost of production
Training requirements for Creative teams
Whether content meets brief or needs to be re-shot or amended and any cost associated with this.