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Analytics Manager - Digital Product analytics

In a nutshell

Argos is the 3rd biggest online retailer in the UK that caters for over 30M customers a year, with leading propositions such as UK wide same day delivery (Fast Track) and has a website that is constantly evolving. Argos was one of the first retailers to provide Augmented Reality experiences on its App for categories as diverse as furniture and toys, and continues to innovate.

Our digital directorate owns & manages the website and app platforms and is focused on improving the customer experience and, through market leading capability, enhancing sales & profit for Argos. The development is manged by teams (Product Teams), each responsible for different parts of the website – these teams are lead by “Product owners”.

This role will lead a small team within the Customer and Market Insight function to own the analytical capability that supports the digital product teams. They will primarily be accountable for working closely with the digital product managers to develop an analytical roadmap, to enhance the analytical capability of the team and to act as the main liaison between the product teams and the analytical capability in the wider (Milton Keynes based) CMI team.

What I need to do

This role will be responsible for leveraging the power of data to enable our Product Teams to better serve our customers and improve our business performance.

They will work very closely, on a day to day basis, with the digital Product teams and will be required to influence them on a tactical and strategic level.

Specifically, this Analytics Manager Role will:

•Enable Product Teams to take better decisions based on Data

•Answer operational & strategic questions - mainly coming from the Product Managers through to the digital director

•Deliver recommendations and actionable insights to the Product Teams to help them discover opportunities and prioritise their backlog

•Facilitate the collaboration of Product Teams with the Analytics Technology Team (eg : help Product Managers define their Measurement needs)

•Set and maintain a set of key metrics to monitor performance and measure the success of Digital Products

•Support the planning of Product Experiments to make sure they are run in a scientifically valid way

•Help quantify the successes & failures of product features & initiatives

•Nurture a Data Driven and Test & Learn Culture inside the Product Teams

•Analyse Experiments and provide actionable insights and recommendations to the Product Teams

•Participate actively in the development of Communities of Practice across the wider Sainsbury’s Group

•Facilitate the collaboration of Marketing and Product Teams where appropriate

•Lead a small team of Digital Product analysts and develop their technical and commercial capabilities.

How I will succeed

You will be an exceptional analyst, you will be adept at understanding the problems at the heart of a stakeholders questions and able to determine and execute the most appropriate analytical methodologies to answer it. You will communicate your findings clearly to non-technical audiences and be constantly seeking new ways of understanding the context of their questions.

What I need to know

This role is the heart of our marketing performance modelling and assessment and will therefore:

•Have strong knowledge of digital performance metrics, understand the general workings of retail website platforms, and be conversant in digital terminology

•Have strong experience in digital analytics platforms (especially Adobe Analytics), be competent in querying SQL, have experience in other analytical packages such as Python, R or SAS.

•Be an agile and innovative thinker, you should be both astute and creative with a logical and methodical approach to problem solving, you’ll be passionate about not just data but finding the what, why and how.

•Be a strong communicator, credible and articulate, with excellent communication, presentation and interpersonal skills. You will be comfortable translating complex data into insight and stories and presenting your findings.

•Demonstrate the ability to influence at all levels across the business, strong stakeholder management capability, including ability to explain technical concepts to non-technical audiences. You will have the confidence and capability of presenting your work up to Director level.

What I need to show

•Strong team management skills, and be a role model within the wider analytics community.

•Technically strong in digital analytics and technologies.

•To be able to communicate complex information in straightforward ways (such as statistical rigour in test and learn measurement)

•A strong ability at understanding a business question ad selecting an analytical technique and data sources to obtain as accurate answer as possible

•Strong communication ability and demonstrable experience of influencing up to senior levels.

•Exceptional analytical skills previously executed in a high paced, demanding environment

•Ability to prioritise work for yourself and your team effectively

•Have the ability to provide compelling examples of where you’ve achieved success through analytics in either previous roles and / or through education

Resources available to me

•A team of up to 4 analysts and budget as allocated by the Head of Customer and Market Insight

•Support from the overall Sainsbury’s Argos CMI team and specifically the CVM and Performance Marketing Teams

What decisions I can make

You are accountable for prioritising your work and the team’s tasks, ensuring that the team focus on those with the most business value. Ensuring that the methodologies and data used, will provide accurate answers to questions that can be trusted. Knowing when enough analysis is sufficient, when limited further value can be obtained.

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