As the Retention Marketing Manager, you will develop a commercial advantage for Argos Financial Services through the proactive retention of an engaged store card base. You will be commercially responsible for the marketing activity to the base, across both digital and traditional channels, and for the development of the marketing journey for the store card customer through marketing communications. You will support two Direct Marketing Executives to ensure that our customers are kept at the centre of decisions we make on our store card marketing communications. This is a fixed term contract for 9 months, covering a maternity leave.
You will be joining Argos Financial Services where our aim is to make life better every day for Argos customers. We help customers afford and protect what matters most, offering products and services including Credit, Warranties & Insurance. We are part of Sainsbury’s Bank, part of the wider Sainsbury’s Group, we’re an exciting and growing organisation and as our customers seek more innovative services and technology, being part of one of the UK’s most trusted brands brings our colleagues exciting opportunities to fulfil their potential. Here, you can be part of something bigger and help to create a new approach that puts the customer at the heart of everything we do.
As the Retention Marketing Manager, you will:
Ensure all campaigns are effectively produced and measured across all digital and traditional channels. These marketing outputs are highly complex in nature (through behaviourally triggered comms to micro-segments).
Deliver detailed analytics and recommendations to the Head of Direct Marketing via reporting lines and governed forums in support of driving incremental retail sales, FS value and profit on the card.
Be responsible for growth of marketing KPIs (such as response and incremental sales) through digital and traditional channels.
Support in developing and maintaining a measurable marketing retention customer journey.
Own the store card customer journey from a retention marketing communications perspective.
Determine the objectives of direct reports to ensure the existing customer maintains a compelling reason to engage with the card (across all channels).
Carry out weekly one-to-one meetings with all direct reports to ensure deliverables are on track.
Own the development of all direct reports ensuring they have Personal Development Plans in place.
Apply the risk framework across the FS CRM Team ensuring risks are mitigated, monitored and controlled. Ensure direct reports are aware of the framework and demonstrate this by their day-to-day application and approach to risk.
Support the FS CRM Manager in owning elements of the direct marketing risk register.
Be accountable for the embedding of CRM within the marketing team and wider across the business.
Offer a level of thought leadership to the business in relation of direct customer communications.
Support in the development of the company culture and demonstrate that customers are at the heart of the FS business.
Support the FS CRM Manager in owning the retention marketing relationship in relation to the strategic marketing plan, working with the Commercial team, eCRM team, Operational team and Change team.
As the Retention Marketing Manager, you will have:
At least two years’ experience of direct marketing planning and deployment.
Experience of working with customer segmentation and propensity models within an FCA-regulated Financial Services business.
Experience of campaign MI gathering and interpretation across multiple marketing channels.
Detailed knowledge of direct mail, email, app and web page deployment processes.
Knowledge of big data usage and micro segmentation.
An understanding of digital commercial drivers and ROI measurement.
Outstanding creative and evaluation skills.
A proven ability to work under tight deadlines and provide results to multiple stakeholders.
The ability to network and stakeholder manage across a range of stakeholders in a range of roles, working at a range of levels. You will communicate up to board level both internally and with core suppliers.
A positive mindset and an ability to coach lower levels.
As well as the opportunity to join a great team you will also receive a competitive salary, 22 days’ holiday, and a range of other great benefits including bonus, pension and retail discounts.
As this role involves working in a regulated environment any offer made will be subject to satisfactory background checks including criminal record check, credit check and employment references.