Our Values

​Together we’re building a brilliant Sainsbury’s…

A brilliant Sainsbury’s is a Sainsbury’s that’s there for customers. We need to continue to change and evolve as customers’ needs change and evolve. It’s a Sainsbury’s that’s one step ahead and always lo​oking at what customers might want in the future.

It’s about a flexible service that’s seamless whenever and wherever customers choose to shop with us. From a brand they’ve always trusted, and will trust long into the future.

Together we’re creating something unique…

What we offer no-one else can compete with. We have food at the heart with the widest range of general merchandise and clothing, through Argos, Habitat and Tu, and a Bank that offers our customers more. We make​ customers’ lives even easier with over 2,200 locations across the UK, leading technology and the fastest delivery. ​All of this with the very best service​, delivered by the very best colleagues. There really is no need to go anywhere else ever again.

Together the possibilities are endless…

As we learn from each other, working in simpler ways, we can be braver to try new things. With 32 million customers between us, we can encourage more customers to spend more with us.


Together we’re building a brilliant Sainsbury’s by living our values every day

​​​By living our values every day we can all be ourselves at work and be our best. Each and every one of us makes a difference and together we can deliver that uniquely Sainsbury’s experience. Because Together we are Sainsbury’s.​